Buying and selling a home is one of the most important financial decisions a person will make in their life. As if purchasing a home or selling their current home isn’t enough pressure, finding the perfect real estate agent can also add additional stress. People are looking for more than just someone with a real estate license. They are looking for someone who protects their interests and helps them navigate the complexities of the entire process.

Social media is a great way to build trust, forge an ongoing relationship with clients and is a great way to open a dialogue and share advice. Most real estate agents use social media, but are they building a genuine presence and offering valuable content? Here’s a quick guide on ways to utilize social media in your real estate business.

  1. Be Genuine & Authentic

Being genuine and authentic isn’t just a trendy phrase kids are using these days, it is definitely what you should be providing on social media. Building authenticity behind a screen means branding yourself in a way that stands out. Here are a few tips on how you can do this through social media:

  • Be Honest & Transparent In Your Posts
  • Create Positive Brand Awareness
  • Cultivate an Attitude of Genuine Pleasure in Other People’s Needs/Wants
  • Express Gratitude
  1. Optimize Your Social Media Profile

Whether you choose to use Facebook, Instagram, Twitter or LinkedIn the first thing you need to do is to make sure your profiles are filled in properly. For every platform you are using, be sure to add in your:

  • Name/Business Name
  • Contact Details
  • Address
  • Profile Photo
  • Website

By providing all of the above information into your social media accounts, your target audience has an easy way to get in touch and learn more about your business. Stay up-to-date with all of the new updates like taking advantage of Facebook and Instagram stories, uploading video content or even going LIVE. Don’t forget to add the “Review” feature to your profiles so your current clients can share their experience with others.

  1. Engage & Build Relationships

Building customer relationships is all about delivering value to your social media followers. Engage with your target audience by asking questions, responding to questions quickly and personalize your conversations to show your audience you truly care. Social media is a great space for building connections so be sure to set aside time each day for engaging and strengthening your current and potential client relationships.

  1. Provide Valuable Content

Focus on sharing content that adds value to your audience. Use images and video as much as possible as these are the most engaging types of content. The more likes, shares and comments your posts get, the more likely they will be viewed in the news feeds of potential clients. Follow the 80/20 rule when it comes to social media content. 80% of your content should be about lifestyles, while 20% should be about you and your business.

  1. Share Your Listings & Events

Always share your listings on social media. Talk about the home and the points that will sell it. Share your favorite features, how many beds and baths, the address and the price. Ask questions about the community with fellow neighbors and don’t forget to post your open houses too!

Are you inspired to start using social media to your advantage? Remember to use each strategy to help you work towards your goals by generating more leads, building new relationships and providing value to your target audience. Happy networking!